Terms of Use

Vercro is provided by Vercro Ltd, registered in England and Wales, company number 17113010, registered office 124 City Road, London, EC1V 2NX. Contact us at hello@vercro.com or by post at that address.

You accept these terms when you create an account. You can browse vercro.com without an account; the parts of these terms about accounts and plans do not apply until you create one.

Our Privacy Policy explains how we use personal data. It is information for you, not part of this contract, and accepting these terms does not mean you have agreed to anything in it that needs your separate permission, such as analytics or marketing cookies or optional emails. We ask for those separately, and you can say no.

In summary, the law says we must provide Vercro with reasonable care and skill, and that Vercro and anything we tell you about it must be as described. If it is not, you may be entitled to have the problem put right or to a price reduction or refund. You also have a right to cancel a new online subscription, explained in our Subscription Terms. For more information, contact Citizens Advice.

• You must be 13 or over to create an account.
• You must be 18 or over to buy a subscription on our website. Purchases in the App Store or Google Play follow those stores' rules too.
• Vercro is designed for gardeners in the United Kingdom and Ireland. You can use it elsewhere, but timings, weather and advice may be less suited to where you are.

• Give accurate details and keep your email address up to date, because we use it for sign-in and important messages.
• Keep your sign-in details secure and tell us straight away if you think someone else has used your account.
• Accounts are for one person. Don't share yours or create extra accounts to get extra free allowances.
• You can delete your account at any time in the app: Profile, then Closing your account, then Delete account. Deleting your account cancels a web subscription straight away. It cannot cancel an App Store or Google Play subscription: cancel that in your store settings (see Deleting your account).

Vercro Free is not a free trial. It is not limited to a trial period, needs no card, and never turns into a paid subscription unless you choose to subscribe. Vercro Pro is an optional subscription. Today the plans include:

Monthly allowances reset at midnight UK time at the start of each calendar month, and unused allowance does not carry over. A question or check that fails because of a problem on our side does not count. Our Subscription Terms explain prices, billing, renewal, cancellation and refunds.

If you already had more than 3 locations on Free before these terms, you keep them and can keep using all of them. You cannot add another while you are over the Free limit.

None of this limits our responsibility where the law does not allow it to be limited, including for death or personal injury caused by our negligence (see section 12).

You keep ownership of everything you add to Vercro: your garden records, notes, photos, questions and feedback ("your content"). You give Vercro Ltd a non-exclusive, royalty-free permission to use your content only to:

1. store, copy, resize and display it so we can provide Vercro to you, including through the service providers and AI provider named in our Privacy Policy;
2. maintain, secure and improve Vercro; and
3. create aggregated statistics that do not identify you or your garden, as described in section 13 of our Privacy Policy.

This permission ends when you delete the content or your account, except for anonymous statistics already created, which cannot identify you. It does not let us sell your content, share it for anyone else's advertising, or use your photos, name or words in our marketing without asking you first.

This permission is about copyright in your content. It is not your consent to any use of your personal data: we explain our lawful reasons for using personal data in our Privacy Policy, and where we need your consent we ask for it separately.

Only add content you have the right to add. Please don't upload photos of other people without their permission. If you send us ideas or feedback, we may use them to improve Vercro without owing you anything, but we will not publish your name or words without your permission.

You must not:

• use Vercro for anything unlawful, harmful or fraudulent;
• upload anything unlawful, abusive, or that infringes someone else's rights, or images of other people without permission;
• try to get round plan limits or allowances, for example by using several accounts, editing usage records, or automating requests;
• scrape, copy or collect content or data from Vercro by automated means, or use Vercro to build a competing product or dataset;
• access, or try to access, other people's accounts or data, or parts of our systems you are not meant to;
• interfere with Vercro's security or performance, or overload it;
• resell, sublicense or share access to Vercro;
• copy, decompile or reverse engineer our software, except where the law allows you to.

Fair limits. The monthly allowances in section 5 are the fair-use limits for Ask Vercro and Plant Check. To protect the service for everyone, we may also briefly slow down or pause unusually rapid or automated activity (for example many requests in a few seconds). This does not reduce your monthly allowance.

Vercro's software, design, crop and variety information, guides, planning rules, and our name and logo belong to Vercro Ltd or the people we license them from, and are protected by copyright, database right and other laws. We give you a personal, non-transferable permission to use Vercro for your own gardening while you follow these terms. You may share or print things from Vercro for your own non-commercial use.

We may change Vercro to improve it, respond to how it is used, keep it secure, meet legal requirements or reflect changes from our providers. We may also withdraw features that are rarely used, or that we can no longer provide.

If a change will significantly reduce what your plan includes, we will tell you at least 30 days before it happens, unless we have to act sooner for legal or security reasons. If you pay for Pro and the change significantly reduces what you get, you can cancel before it takes effect and we will refund any payment for the time after the change.

New or experimental features may be labelled as early access. They may change or be withdrawn, and are not part of Pro unless we say so.

• You can stop using Vercro and delete your account at any time.
• We may suspend or close your account if you seriously or repeatedly break these terms, if we must do so by law, or to protect other people or Vercro's security. Unless that would be unlawful or risky, we will tell you why first and give you a chance to put things right, and you can ask us to review the decision.
• If we close Vercro altogether, we will give you at least 60 days' notice where we can, help you get a copy of your data, and refund any payment for time after the closure.
• If we close your account without you having done anything wrong, we will refund any payment for the unused time.

• If we fail to comply with these terms, we are responsible for loss or damage you suffer that is a foreseeable result of our breach or of our failing to use reasonable care and skill. Loss is foreseeable if it was an obvious consequence or if we both knew it might happen when you started using Vercro.
• We do not exclude or limit our liability where it would be unlawful to do so. This includes liability for death or personal injury caused by our negligence, for fraud or fraudulent misrepresentation, and for breach of your legal rights as a consumer.
• Vercro is for personal gardening. We are not responsible for business losses, such as loss of profit or income from selling produce.
• We are not responsible for things outside our reasonable control, such as weather, pests, the actions of third-party services, or events like power or internet failures, but we will try to limit the effect on you.
• We are not responsible for decisions you make without taking reasonable care, for example eating a plant or using a chemical against the safety guidance in section 6.

We aim to keep Vercro available, but it may sometimes be unavailable, for example for maintenance or because of a problem with a provider. Sign-in with Google or Apple, app store purchases, payment by Stripe, weather data and notifications rely on other companies whose own terms apply to their services. Links to other websites are for convenience; we are not responsible for their content.

If you download Vercro from the Apple App Store:

• these terms are between you and Vercro Ltd, not Apple, and we, not Apple, are responsible for the app and its content;
• your permission to use the app is limited to Apple-branded devices you own or control, as the App Store's Usage Rules allow;
• Apple has no obligation to provide maintenance or support for the app;
• if the app fails to meet any applicable warranty, you can tell Apple and Apple will refund the purchase price (if any); otherwise Apple has no warranty obligation;
• we, not Apple, are responsible for dealing with any claims about the app, including product liability, legal or regulatory compliance, consumer protection and intellectual property claims;
• you confirm you are not in a country subject to a US government embargo and are not on a US government list of prohibited or restricted parties;
• Apple and its subsidiaries are third-party beneficiaries of these terms and can enforce them against you.

If you download Vercro from Google Play, Google Play's terms also apply. Subscriptions bought in either store are billed and refunded by that store (see our Subscription Terms).

If something goes wrong, email hello@vercro.com or write to us at 124 City Road, London, EC1V 2NX. We aim to acknowledge complaints within 5 working days and respond fully within 30 days. We are not obliged to use an alternative dispute resolution scheme. Complaints about personal data can also go to the ICO, as explained in our Privacy Policy.

These terms are governed by the law of England and Wales, and you can bring legal proceedings in the courts of England and Wales. If you live in Scotland you can also bring proceedings in Scotland, and if you live in Northern Ireland you can also bring proceedings in Northern Ireland. If you live elsewhere, you keep any mandatory protections of the law where you live.

We may update these terms, for example to reflect changes to Vercro, the law or our providers. If a change is important, we will tell you by email or in the app at least 30 days before it takes effect, unless the law requires it sooner. If you don't agree, you can stop using Vercro and delete your account, and if you pay for Pro you can cancel and get a refund for any time after the change. The version number and date at the top change each time, and we keep earlier versions: ask us for a copy.

• If a court decides part of these terms is invalid, the rest still applies.
• If we don't enforce something straight away, we can still enforce it later.
• We may transfer our rights and obligations under these terms to another organisation, for example if Vercro is sold, and we will tell you. Your rights will not be reduced. You may not transfer your account.
• No one else has rights under these terms, except Apple as described in section 14.
• These terms, our Subscription Terms (if you subscribe) and any terms we show you when you buy something are the whole agreement between us about Vercro.